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People in business who don’t have a presence on MySpace are missing out on an enormous marketing opportunity. There are hundreds of millions of people who regularly use the MySpace site. That equates to hundreds of millions of potential business contacts. MySpace is also absolutely free to use. In all frankness, applying a MySpace presence does require some time and effort if one is looking to get maximum value; but the time and effort required doesn’t have to be overwhelming, and can provide significant results besides.

The first way to establish a presence on MySpace is to sign up for a MySpace account. Getting a MySpace account is virtually an automatic process and doesn’t require any sort of payment: MySpace generates income by displaying advertising, not by charging users. Once a MySpace account has been established, a person is provided with what is known as a profile. This profile is pretty much what the name would imply: a profile of the MySpace user. Profiles can be presented in any number of ways, and can even be decorated according to individual tastes. When it comes to a MySpace profile, it’s best to give one’s profile a nice look and feel. This implies giving a level of effort to the MySpace experience.

Some people new to MySpace aren’t sure where to start when it comes to decorating their profiles. An obvious resource is to browse other MySpace profiles. There are some very creative profile designs to be seen, which can provide not only ideas but also inspiration. It’s best practice to present a MySpace profile in a way that appropriately reflects your MySpace presence. For instance, if you’re promoting an insurance business you probably don’t want a MySpace profile that’s especially wild and crazy. On the other hand, if your business is fun then your profile should be too. Something to ideally avoid is to leave one’s MySpace profile set at default. Default MySpace profiles are pretty drab to look at it, and give the impression of a lack of care and effort.

Once you have a MySpace profile up and running, the final order of business is to query other people for your friend’s list. Putting a friend’s list together simply adding other people’s profiles to your MySpace page. Having a friend’s list is crucial however if one wants to develop any sort of network, whether it be for business or social reasons. Without a friend’s list, your MySpace profile will be nothing more than a drop in the ocean: no one will be aware of it. But once you start adding friends, people become aware of you and your profile starts to stand out. Then you’re truly part of the MySpace experience.

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Zinn Jeremiah is a freelance writer. For MySpace resources, visit http://www.hubonline.biz/juice-your-profile.htm .